Search Algorithm Updates

Google released a total of nine confirmed search ranking algorithm updates in 2023, although there were many more unconfirmed updates throughout the year. The year was marked by significant volatility in terms of these updates. A graphic depicting the updates in a timeline format over the year was created, revealing a four-month gap with no confirmed Google algorithm updates.

Many people wonder why Google chose to release so many updates during the holiday shopping season. In response to this, Google’s Search Liaison, Danny Sullivan, explained that updates are released throughout the year as they become ready. While Google does try to avoid updates during the late-November to mid-December period, it is not always possible. If there are updates that can improve Search and have been developed over several months, they are released when ready. Tap for more at