Centre directs social media subsidiaries to ban ads of illegal betting, loan apps

The Indian government has issued an advisory to prevent the advertisement of illegal loan and betting apps that can scam and mislead users. The advisory emphasizes the responsibility of intermediaries/platforms in ensuring the safety of digital citizens. The Ministry of Electronics and IT has urged the Reserve Bank of India to implement a more comprehensive Know Your Customer (KYC) process for banks, known as ‘Know Your Digital Finance App’ (KYDFA). The advisory also highlights the need for robust grievance redressal mechanisms.

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